Student Media Org – Awareness Campaign
U of SC's Gamecock cosplaying as Zoltar from the Tom Hanks' movie "BIG". This was an awareness campaign for the university's Student Media Organizations: (1) SGTV, (2) The Daily Gamecock, (3) Garnet & Black Magazine and (4) WUSC Radio. The purpose was to attract students campus wide to to these organizations. The awareness campaign's campus-wide deliverables consisted of posters, TV graphics, flyers, tear-offs, animated web ads and a large-scale interactive posters with tarot card takeaways representing each organization.